Why I Hide My Face but Show My Life

This morning I woke up in Los Angeles, and something in me felt called to come on here, open up my little "diary", and share what’s been on my heart. First of all, HI!!! It's been a little bit since i've published a blog post so I wanted to change that!

Los Angeles has a special kind of energy — it’s filled with people from every walk of life. Different backgrounds, different beliefs, different dreams. Yesterday while we were filming, I really felt that energy. A lot of people stopped to watch us out of pure curiosity. Some smiled, some asked questions, others just stood quietly, observing. And in that moment, I was reminded of why I do what I do, and why the mask is such a vital part of my story.

I call this space a diary because it’s not just about posting updates — it’s about staying connected to you. I don’t just see you as listeners or fans. To me, you’re family. We’ve built something much bigger than music here. When I write, when I share, when I let you in on pieces of my life, I’m not doing it to show off — I’m doing it because I feel like we’re on this journey together.

And that’s why I want to revisit a question I get asked all the time: “Why do you hide your face?”

I’ve explained it before, but I think it’s important to keep reminding you. The mask has nothing to do with hiding. It’s not about me, it’s about us. It’s symbolic.

When those people stopped yesterday, I wondered what they saw when they looked at me.

Did they see a mystery? Did they see just a silver mask? Or did they stop and think about themselves for a second? That’s the true meaning. The mask is meant to make you reflect. It’s meant to remind you that we’re all connected.

In today’s world, it’s so easy to focus on the things that divide us — our looks, our beliefs, our status, our differences. But the truth is, underneath all of that, we are the same. We all feel joy. We all feel pain. We all crave connection. We all bleed red. And we’re all here, on this planet, at this exact same time. That’s not an accident. That’s something powerful.

The mask is a mirror. I could be anyone. I could be you. You could be me. And when you hear my voice, my lyrics, or even just read my words here, my hope is that you see yourself in them. That you feel less alone. That you’re reminded how much we truly share as human beings.

I don’t hide my life — you see my passions, my love for fitness, the music, the behind-the-scenes moments like yesterday in Los Angeles — but I hide my face because it forces the focus to go deeper. It strips away the surface-level distractions.

So here I am, writing from a city filled with dreamers, outsiders, creators, and believers, just sending a reminder to my family: thank you. Thank you for being open-minded enough to listen. Thank you for reflecting. Thank you for being a part of something that goes beyond music.

The mask will always spark curiosity, but at the end of the day, it’s not about hiding who I am. It’s about revealing who we are. Together. ILY

XOXO

— ASKYE